Kangaroo-skin cleats disappear from the 2026 World Cup
At the 2026 FIFA World Cup, kangaroo-skin soccer cleats have effectively vanished from the field after a six-year campaign by animal-welfare groups pushed the world’s biggest athletic brands to stop using kangaroo parts. The shift marks a major change in sports equipment manufacturing and a setback for the commercial killing of wild kangaroos.
Why it matters: - The disappearance of kangaroo-skin cleats from the 2026 World Cup signals a broad shift in how major sports brands source materials. - The change caps a six-year campaign that animal-welfare groups describe as one of the most consequential corporate animal-welfare victories in professional sports. - The shift reduces demand tied to the commercial killing of kangaroos in Australia.
What happened: - Lionel Messi, Kylian Mbappé, Erling Haaland, Harry Kane and other elite players are wearing boots made from materials other than kangaroo skins at the 2026 World Cup. - Of the 1,248 players on the official tournament rosters, just one player from Japan indicated he may use a shoe model made with kangaroo skin. - Japan was eliminated in a prior round, leaving the late rounds free of kangaroo-based shoes. - The Center for a Humane Economy and Animal Wellness Action said kangaroo-skin cleats have effectively vanished from the tournament.
The details: - The groups launched the Kangaroos Are Not Shoes campaign in 2020. - The organizations say they secured commitments from every major athletic shoe manufacturer in the world to end the use of kangaroo skins. - In 2025-26, Adidas, ASICS and Umbro joined Nike, Puma, New Balance and Sokito in abandoning kangaroo parts. - Mizuno also announced an intention to stop using kangaroo skins, though the groups criticized the pace of action as slow. - The companies had sold dozens of kangaroo-skin shoe models to hundreds of millions of players in more than 190 countries. - The campaign said that demand drove the commercial killing of two million kangaroos across their native range in Australia. - At the 2022 FIFA World Cup in Qatar, kangaroo-skin cleats were already in steep decline and accounted for only a tiny fraction of goals scored during the tournament. - Wayne Pacelle, president of the Center for a Humane Economy, said elite players are signaling that kangaroo-skin soccer shoes are as archaic as film cameras, fax machines and phone books. - Pacelle traveled to Nuremberg in 2025 to address Adidas shareholders and leadership at the company’s annual meeting. - Adidas CEO Bjorn Gulden said the company had stopped sourcing kangaroos for shoes and was exiting production, drawing spontaneous applause. - The campaign succeeded through corporate engagement, filmmaking, shareholder and consumer education, investigative work and legislative action. - Jennifer Skiff, campaign leader and director of international programs for the Center for a Humane Economy, said the groups wanted people to see what the shoes’ innovation was built on. - Skiff said the industry’s ethical claims obscured a night slaughter of kangaroos and their young.
Between the lines: - The World Cup shift reflects more than a tournament trend; the groups frame it as evidence that consumer pressure and brand commitments can change animal-sourcing practices at global scale. - The disappearance of kangaroo leather from elite soccer also shows how quickly a once-common material can be pushed out when major brands align on substitution. - The campaign’s language casts the issue as a broader contest between technological innovation and animal exploitation.
What's next: - The groups say the World Cup outcome should be seen as a milestone in a larger movement toward a more humane economy. - The next test will be whether remaining manufacturers and retailers fully phase out kangaroo-skin products across lower levels of play and other markets. - Animal Wellness Action says it will continue promoting laws and regulations that forbid cruelty to animals.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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