SOUEAST expands global lineup with ICE and NEV SUVs

By AI, Created 5:03 PM UTC, May 18, 2026, /AGP/ – SOUEAST is widening its product matrix after a 2024 brand refresh, adding ICE and NEV models aimed at urban commuters and family buyers. The lineup includes the S06 ICE SUV and the S08 DM seven-seat hybrid, with more electric, sedan and SUV variants planned.

Why it matters: - SOUEAST is targeting two of the biggest shifts in passenger vehicles: compact urban commuting and multi-seat family travel. - The brand is using both ICE and NEV models to cover markets where fuel power still dominates and where electrified vehicles are gaining share. - The expanded lineup is meant to turn SOUEAST’s “EASE YOUR LIFE” positioning into a broader global mobility strategy.

What happened: - SOUEAST outlined a product matrix built around ICE and NEV vehicles after its 2024 brand refresh. - The current ICE lineup includes the S05, S06, S07 and S09. - The current NEV lineup includes the S06 DM and S08 DM. - SOUEAST said it will add pure electric models, premium compact cars and sedans in the future. - The company also plans an ICE version of the S08 and a PHEV version of the S07.

The details: - The S06 is positioned as the flagship ICE model. - The S06 uses an open tiger-roar front design and LED through-type running water taillights. - The S06 measures 4,616mm by 1,910mm by 1,690mm and has a 2,720mm wheelbase. - The S06 comes with a 1.6TD engine and 8AT transmission. - Standard equipment on the S06 includes a 15.6-inch central screen, a 540° panoramic camera system and L2 ADAS. - The S06 also includes a multi-color luxury interior. - The S08 DM is positioned as a “7-Seat Urban Comfort SUV.” - The S08 DM features a minimalist exterior design and is offered in Interstellar Blue and Azure Grey. - The S08 DM has a 2,820mm wheelbase and a standard three-row, seven-seat layout. - All seats in the S08 DM have electronic adjustment. - The second row in the S08 DM folds to create storage space with a 2-meter depth. - The S08 DM uses a 1.5TD + 1DHT super hybrid powertrain with 255kW of combined power. - The S08 DM has a total range of more than 800km. - The S08 DM’s charge-depleting fuel consumption is 5.3L/100km. - The S08 DM includes a 15.6-inch tilting smart screen, L2 ADAS, heated and ventilated front seats, and heated second-row seats. - SOUEAST says the S08 DM is designed for daily commuting and weekend trips.

Between the lines: - The lineup suggests SOUEAST is not choosing between ICE and NEV. It is trying to sell both, which broadens its reach across different market stages. - The focus on seven-seat space, hybrid range and comfort features points to family buyers as a core audience. - A shared R&D plan with JETOUR signals an attempt to scale technical development in powertrain, intelligence and safety. - The future shift toward pure EVs and sedans indicates SOUEAST wants a wider portfolio than SUVs alone.

What’s next: - SOUEAST plans to expand its matrix with more electrified and conventional variants across SUVs and sedans. - The company will share NEV R&D resources with JETOUR to improve powertrain, intelligence and safety capabilities. - SOUEAST will keep building its “Travel+” strategy as it pursues urban mobility and family travel use cases.

The bottom line: - SOUEAST is building a dual-path lineup that keeps ICE models in play while pushing deeper into NEVs, with family-sized SUVs at the center of the strategy.